international pattern collaboration

It all began in an email with the subject line, ‘Hello from Tokyo’ I received in November 2017, letting me know how much my tea towels for David Mellor were admired in a Japanese design company. The email went on to ask if we could discuss a potential collaboration for a capsule fashion collection featuring a print designed by me. Firstly I was excited to think my patterns had made their way to Japan, but secondly, that sounded a great idea, tell me more! A few email exchanges later, and we agreed to meet the next time the company director of Stamps Inc. was in London so I could show him my portfolio to discuss the idea for the new pattern they would like to commission for their fashion collection.

The meeting with Shu and his colleague Yoko in a central London hotel was exciting; I showed my work and it was met with positive discussion. I was also reintroduced to the tea towels that had made it to Japan all the way from my studio, via a David Mellor Design shop! We sat at a large table and I showed them my portfolio, spreading the many sheets out covering the whole surface. Having shown all the other work and following some discussion in Japanese between colleagues, the director chose the very first page he had seen – the cover page! The choice was not what I was expecting but we shared and developed ideas for me to sample: colours, time-lines and garments. We then took some photographs to record the start of the project together, for when we would be able to share our story – and even asked the hotel doorman to take a pictures of the three of us with a London bus behind us.

The selected design was a graphite pattern of pencil scribbles of varying tones and rhythms, later to become the title of the collection: Scribble. There are lots of variables such as scale, rhythm, tone and  overall order in the pattern we had to make decisions before I set about creating the final artwork. I emailed across some small sketches to explain the repeat process for production to check we were understanding each other as we had to ensure we understood the terminology that each of us used in our different languages.

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I shared several images of new drawings to provide the variations / considerations over email before committing to the final design. The final fabrics were to be screen printed so I planned to draw out the whole design in full repeat by hand (approximately 60 x 90cm), scan it in and transfer it to Japan for screen print production. I started the large final drawing twice as I wasn’t happy with the first one. Initially the marks I drew appeared tense, but I also had to work out how to create the different qualities with the pencils across a vast piece of paper, and how not to smudge the areas I had drawn. I drew the design at 80% scale to make scanning it in possible, meaning I had to take in to account the slight increase in the size of the marks in the final result. I also had to ensure the top of the design matched the bottom, as the edges were to act as a cut-through for the screen printing process of repeating the pattern, fitting like a jigsaw, top to bottom. The design was edge to edge, left to right, fitting the width of the fabric so there was no horizontal pattern-repeat.

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The final artwork took almost ten hours to draw, and I did that mainly over two long evenings. I had it scanned in at a very high resolution, adapted the size of artwork to 100% and sent the digital file to Japan – with my fingers crossed that the printer could work their magic, including colour separating the graphite tones for the two screens each colourway would require!

There was a wholesale launch in Tokyo so I sent some of my original drawing samples over to feature as framed artwork in the exhibition and I was sent photographs of the lengths of fabric on show. Very exciting! Orders were placed and there was a good response. A further email request came from Japan, to meet again in London to see the fabric. Another exciting moment – also scary – what if I didn’t like the results!? In the stylish interior of the St Pancras Renaissance Hotel lounge there was no need to worry. Great care had been taken to translate my drawing to screen printed cotton lawn fabric, in two colours – referencing the two colours of my David Mellor patterns Chelsea, in grey, and Pride in blue. The fabric felt beautiful and the printing fabulous. It was a special meeting.

I was able to see the marketing material including my name alongside Japanese text I couldn’t decipher, describing our meeting and the collaboration. I have had to be patient while the wholesale launch orders were being produced before we can promote the project I’ve had to keep under wraps for well over a year … until now!

It has been an absolute pleasure working with Shu and Yoko, learning about the company and their pride in who they work with including the products they develop. It has been a highly successful collaboration from my perspective in that we have discussed all the aspects of the process and trusted each other to do the best for it, each learning about the other and having good communication throughout. We have shared news of the differing seasons and national events over the course of the project, and they’ve watched via instagram as I’ve moved homes and jobs. I’ve loved having this connection with people in another corner of our world, created as a result of some tea towels I designed over five years ago!

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pattern print process

Today has been about writing on the topic of pattern making – lots to think about on that subject!

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Here’s my Construct : Twist pattern on Formica laminate

bespoke pattern for Birmingham BHX

Designing bespoke pattern for clients is something that I have made a key professional design interest. Communicating a sense of place, historic reference or activity as pattern is what I really enjoy and over the years I’ve been on many site-visits to interesting places to learn about what the client would like or definitely not like. This visit was no different. I love the anticipation of finding out more, a new project to get to grips with, and all my design experience to apply to the challenge …

Some of my previous design work was used as a reference for context images by the original architects, proposing my patterns and stating my details – note – never send artwork without your contact details attached! Phone calls were made, samples were sent, bids were accepted and then a call-up. Please come to the airport for a meeting. There’s a tight deadline, a budget, and something the client knows they want. In a nutshell the brief: Celebrate Birmingham’s buildings in a one colour, repeating pattern that works close up in detail and from a distance as a visual rhythm. Buildings need to be identifiable.

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With any project I carry out research, ask the client lots of questions and evolve a design approach subject to the answers to my questions. Production methods, fabricators, material choices, colours, budgets, time-scales and of course client ambition for the project shape the design language and development of the project. I set off to take photographs of central Birmingham and climbed tall landmarks to get good views. I took photographs, made sketches as well as notes. I had some buildings in my mind I knew needed to be included but I also wanted to use others , less iconic ones, as visual rhythms to play with negative and positive shapes across the composition.

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Back in the studio I chose paper cut-outs as a clear graphic way to create the buildings, as I have done for several commissions including for the Barbican and TfL posters. Once the individual buildings were cut out I scanned in the artwork and spent many hours moving everything around in Adobe Illustrator. I was testing rhythms in and out of repeat and shifting scale, proportions and pairings. This can send me back to re-cut something or add new details. To some people those hours of making subtle tweaks and changes wouldn’t even be noticed but to me it’s so important that every inch of the design works the best it can and it can be time-consuming – but it will be worth it. I can’t stress this enough to students embarking on their Final Major Projects at the moment! When you know what scale the final artwork will be produced at you need to check the correct level of detail as working at a computer screen can be very misleading for artwork several metres long!

A concept sheet and initial design piece was sent to the client for approval and at this point I had to label the buildings I’d included. Once approved I was able to continue building the full repeat, adding further buildings, and make test prints with the help of the team at the Window Film Company – who I already have award-winning work with! They really know their stuff and several phone calls later to check small details regarding file specifications and production issues resulted in the excitement of samples to sign off, both by me and the client. A couple more proofs for colour matching and scale of design was checked and then we were good to go. Quality is everything when it as your name on it, and making sure that everything about the design is right BEFORE it gets installed is rather important. Sleepless nights before installation of projects has been known!

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This project originally came my way almost a year ago with some scoping phone calls and emails, and now I’m able to share photographs with you. I’ve had people let me know they’ve seen work that looks like mine at the airport – hoping I hadn’t been copied – but no, this time it is mine! When Birmingham Airport tweeted the pictures last week I was delighted that I can now share images of this project from 2018 – when I was Birmingham-based as it states, and now it feels rather a fine farewell to the place I called home since 2005.

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(onsite pictures – official photographs from Birmingham Airport)

Yes it is by the toilets, yes I have already worked on two commissions for public toilets (Colchester / Dedham many moons ago), and I can’t promise this will be my last!

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Gardening with Mr Bawden

So this is the week my book ‘Gardening with Mr Bawden’ is being published by Design for Today. It’s been many months in the making, so I’m very excited to be able to share the details and for other people to hold the book in their hands.

What began as a project brief for a book with interesting folds that celebrates Edward Bawden’s love of gardening has become a project I am very proud of and have thoroughly enjoyed for lots of different reasons, pushing me creatively along the way. I love a design challenge and returning to the subject of gardens has been a pleasure, having launched my garden-inspired Plot to Plate collection back in 2012 and being a keen allotmenteer. I’ve moved away from my usual diagrammatic visual interpretation of gardens, towards a more illustrative manner, following on from my Parks and Gardens commission for posters for London Underground last year. It has also been a joy going back to paper engineering and book art – having made many editions of artists books over the years following an MA in the subject from Camberwell in 1998.

The images below show some design stages of this project with Design for Today. There is an early paper maquette as I worked out the structural narrative in relation to the imagery. Several of these were posted between us to allow for discussion and deliberation. At one point there was a cut-out pond but I was unhappy with how it worked on the back of the page so I left that behind. I cut lots of lino, with each page requiring at least two blocks – one for each colour. Although I had an idea of the key focus and composition for each spread it wasn’t until I was cutting the lino did I tie precise detail down. Only a couple of times I decided to completely abandon a page spread and rework it – and I’m so glad I did! Each block was hand-printed and hung to dry in the studio before being scanned to make a digital file that could be prepared for the lithographic printing process of the final edition at Calverts.

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Once the final sheets were litho printed and die-cut / creased we have had to fold them one by one, sign the special edition and pack them up. We even decided to hand-cut out a window pane of the greenhouse in the edition of 100. We are delighted that the Special Edition sold out fast, well before the publishing date – thanks all! Those lucky people will receive the book along with a little booklet of the project and greetings cards, any day now!

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This collaboration with Joe has been a really positive experience as we are both passionate about doing a great job. He was always happy for me to tweak something one last time as we signed off proofs, and understood the reasons why I turned sentences inside out in the booklet, to say exactly what I wanted to. Joe and I have discussed page size, paper weight and the folded structure on several occasions as well as how you take inspiration without copying, and the issue of creating something in relation to, but not derivative of.

I am sure people who know my work will recognise my style in there, despite it being a little bit more illustrative. Pattern making relates to both Bawden, and myself, so it made sense to include a nod to wallpaper designs too, inside the greenhouse, as pots of plants become floral wallpaper. I wanted to use lino because both Bawden and I have used the printmaking process. I also wanted to create a light-hearted feel to the imagery, that is so often in Bawden’s commercial illustrations. As I wrote before in a previous post, we researched lots of snippets of information to guide the imagery and are grateful for there to be so much writing and research available at the moment, but it was never intending to be a guide to the garden at Brick House, more to express the pleasure Bawden would have got from his garden, as so many of us do. I also wanted to take the reader on a journey through a garden, rather than show you all in one go, so I hope the reader can navigate their way around!

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This book is the outcome of a great collaboration. (Thanks Joe!) So as the book is published today we celebrate this journey of designing and making, and can announce it will be stocked by some great places, including the Dulwich Picture Gallery, where a brand new Bawden show opens this week. Check out the social media accounts of Design for Today for updates. Final thanks ought to go to Mr Bawden himself, who has inspired so many of us, and who gave Joe and I cause to make this book.

Squared collection

It is no surprise to many that I collect things, some of those collections have even been featured here on the blog. When a colleague asked me last week if I had squared paper I was happy to delve in to my ‘squared paper’ drawer in the studio and share. This small act led me to rediscover this collection that features paper dated from the 1980s up to the present day, of grids, checks, plaids … of beauty. Printed in grey, blue, green, red or other, two-sided sheets, pages of books, tracing paper; the collection is also international in its reach. I’ve posted several on my instagram feed @katefarleyprint but here are some to get you excited!

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window film wins gold

In my design practice spanning over almost twenty years I’ve been really keen to test my design skills in relation to different products and this has resulted in me working with some really great companies. I’ve learned lots and have got to test my pattern making skills for the different applications I’m working in relation to, learning from industry partners with their experience and expertise.

I’m really proud of my Construct collection as I set out to combine my interest in constucted cloth (weave in this instance) to inspire a print language, with the final surface designs being applied to hard surfaces. I was inspired by Augustus Pugin’s phrase “truth to materials”, in defiance against fake digitally printed wood-effect interior surfaces and I was interested in presenting a subversive outcome. My designs are not copies or imitations, they are a creative response to the material. I made tools to draw with; forks dipped in ink, relating to the threads of cloth and then manipulated the scans of the drawings in Photoshop to generate the repeat patterns.

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When the opportunity came to work with The Window Film Company I was really impressed with their willingness to sample a range of designs and to discuss what worked. We explored the scale of the designs and sampled a number of patterns, resolved the repeating artwork to create the final collection. The products are brilliant, the window film is so easy to install and looks great. The idea of placing the woven textile inspired patterns on the window relates to the idea of hanging curtains. The graphic patterns are soft and calm, and yet provide privacy at the window. I then went on to develop my Threads collection to extend this idea further but employed lino cutting as the visual process, also available at The Window Film Company.

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I was delighted to learn back in September that we had been shortlisted in the Best home improvement category at the House Beautiful awards 2017, for both mine, and the designs by Layla Faye, and they were going to be held in central London in November. Last week I went along with some of the The Window Film Company team to the awards and we are delighted to have won gold! It was a complete surprise as the category had some stiff competition, but we are so pleased to have this work recognised.

In the words of Micky Calcott, Director of The Window Film Company, “We’re thrilled to have won gold at such a prestigious and well respected awards ceremony. We work hard to provide customers with products that are practical, but also inspiration and stylish. We’re incredibly proud of our designer ranges and are delighted that our Kate Farley collection has been recognised as delivering something that customers want, enjoy and appreciate.”

My designs have been created with lots of consideration to hand-generated imagery, and in relation to the material it is printed on. The patterns appear straight forward but have involved many decisions along the way, testing the combination of marks and the rhythms that are created, as well as the repeat structures and the positive / negative details. I know the customers don’t have to know the entire creative process to like the designs, but I’m delighted to have the opportunity to reflect on this collection. Winning with this great company is something I’m really proud of. Thank you to Micky and the team, as well as to House Beautiful!WindowFilm_awards17

poster proud

Every designer is likely to have a goal or two, a particular ambition to aim for. Last week I reached one of mine… I have designed posters for London Underground. They are up on the system as I write. I’ve been bursting to share the prospect that this may happen for several years, and now it’s real!

The underground poster archive at London Transport Museum is full of great examples of graphic design, with work by my heroes such as Edward McKnight Kauffer and Abram Games. These designers have inspired me in my quest to explore visual communication through print and pattern for as long as I can remember and now my design work is on the network hopefully catching the eyes of commuters in London, as theirs did.

I was pleased to be given the brief of ‘Parks and Gardens’ and was keen to move the visual qualities on from my Plot to Plate collection of kitchen gardens and parterres, although you may recognise in poster 3, ‘Community Gardens’ some of my motifs from that time. I have continued to play with elevations and perspective, while giving a polite nod to one of the other poster giants, Tom Purvis, whose poster I’ve had on a wall in our home for more than a decade, enjoying it every day. His series for LNER, ‘East Coast Joys’ appears to be made from cut out paper, the picture is made from flat colour in bold shapes. Having used this method for my commission for the Barbican last year I was keen to explore this again. You can see in my first cutout sequence I did begin to connect each poster to the next, as Tom Purvis had in his 6 LNER posters but I found this limited the scope for each poster composition in this instance.

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I began by gathering lots of imagery by making drawings and taking photographs and considered four different approaches to parks in London, one for each of the posters, from traditional activities such as rowing, to pitch & putt and the formal model boating lake. I wanted to create nostalgic content combined with a contemporary aesthetic. I remembered a hot day rowing on the Serpentine with a friend, I thought of many visits to Brockwell Park and all the different aspects of the ‘rooms’ it has within it. Greenwich was also an obvious one, Clapham Common and Hampstead Heath too. The posters represent lots of different aspects of parks, not four specific ones, and only one suggests a particular skyline looking across at the city.

Once the initial ideas were set I began to cut out the posters as general compositions, as well as single details / motifs to add. I combine both traditional drawing skills and digital manipulation in my practice, and this is how I worked here, scanning in paper drawings (cutouts) and subsequently working in Adobe Illustrator for final compositions / print artwork. I was able to make changes as required, including colour and motif placement options.

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As a designer I’ve always loved working across different surfaces and products, working with the industry experts in order to learn the best approaches and pitfalls of each context. Posters are large, but someone may look at it for less than a second… it needs to grab attention without being noisy. Large areas of pale colour might encourage graffiti… edges are as important as the centre, and so on. For people who have known my work for many years the look of the posters might not surprise, but my more recent work has been much more graphic, and understated so maybe some of you may not see these as so clearly of my handwriting. Let me know what you think!

Once I was told the posters were going up I had to go and find one. Luckily I was in London for the Design Festival so with wide-open eyes I took to the system and eventually found my first one at Embankment. I’m not sure I can put in to words what that felt like – I wanted to point and shout they were mine! The ticket barrier chap kindly took a picture of me alongside ‘playing a round’. Later that day I came across two more at Euston, and friends have let me know their sightings too!

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Design projects can take a long time to get to fruition, it is not unusual for years to pass. This can be frustrating when you want to shout out and tell everyone what you’ve been doing in the studio each week. I am always mindful of what I can share on social media, respecting my clients who might want to have control over a specific product launch. Now the posters are up I’m delighted and proud to shout about it… let me know if you see one on your travels!

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You can also buy them from the London Transport Museum shop.