window film wins gold

In my design practice spanning over almost twenty years I’ve been really keen to test my design skills in relation to different products and this has resulted in me working with some really great companies. I’ve learned lots and have got to test my pattern making skills for the different applications I’m working in relation to, learning from industry partners with their experience and expertise.

I’m really proud of my Construct collection as I set out to combine my interest in constucted cloth (weave in this instance) to inspire a print language, with the final surface designs being applied to hard surfaces. I was inspired by Augustus Pugin’s phrase “truth to materials”, in defiance against fake digitally printed wood-effect interior surfaces and I was interested in presenting a subversive outcome. My designs are not copies or imitations, they are a creative response to the material. I made tools to draw with; forks dipped in ink, relating to the threads of cloth and then manipulated the scans of the drawings in Photoshop to generate the repeat patterns.

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When the opportunity came to work with The Window Film Company I was really impressed with their willingness to sample a range of designs and to discuss what worked. We explored the scale of the designs and sampled a number of patterns, resolved the repeating artwork to create the final collection. The products are brilliant, the window film is so easy to install and looks great. The idea of placing the woven textile inspired patterns on the window relates to the idea of hanging curtains. The graphic patterns are soft and calm, and yet provide privacy at the window. I then went on to develop my Threads collection to extend this idea further but employed lino cutting as the visual process, also available at The Window Film Company.

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I was delighted to learn back in September that we had been shortlisted in the Best home improvement category at the House Beautiful awards 2017, for both mine, and the designs by Layla Faye, and they were going to be held in central London in November. Last week I went along with some of the The Window Film Company team to the awards and we are delighted to have won gold! It was a complete surprise as the category had some stiff competition, but we are so pleased to have this work recognised.

In the words of Micky Calcott, Director of The Window Film Company, “We’re thrilled to have won gold at such a prestigious and well respected awards ceremony. We work hard to provide customers with products that are practical, but also inspiration and stylish. We’re incredibly proud of our designer ranges and are delighted that our Kate Farley collection has been recognised as delivering something that customers want, enjoy and appreciate.”

My designs have been created with lots of consideration to hand-generated imagery, and in relation to the material it is printed on. The patterns appear straight forward but have involved many decisions along the way, testing the combination of marks and the rhythms that are created, as well as the repeat structures and the positive / negative details. I know the customers don’t have to know the entire creative process to like the designs, but I’m delighted to have the opportunity to reflect on this collection. Winning with this great company is something I’m really proud of. Thank you to Micky and the team, as well as to House Beautiful!WindowFilm_awards17

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poster proud

Every designer is likely to have a goal or two, a particular ambition to aim for. Last week I reached one of mine… I have designed posters for London Underground. They are up on the system as I write. I’ve been bursting to share the prospect that this may happen for several years, and now it’s real!

The underground poster archive at London Transport Museum is full of great examples of graphic design, with work by my heroes such as Edward McKnight Kauffer and Abram Games. These designers have inspired me in my quest to explore visual communication through print and pattern for as long as I can remember and now my design work is on the network hopefully catching the eyes of commuters in London, as theirs did.

I was pleased to be given the brief of ‘Parks and Gardens’ and was keen to move the visual qualities on from my Plot to Plate collection of kitchen gardens and parterres, although you may recognise in poster 3, ‘Community Gardens’ some of my motifs from that time. I have continued to play with elevations and perspective, while giving a polite nod to one of the other poster giants, Tom Purvis, whose poster I’ve had on a wall in our home for more than a decade, enjoying it every day. His series for LNER, ‘East Coast Joys’ appears to be made from cut out paper, the picture is made from flat colour in bold shapes. Having used this method for my commission for the Barbican last year I was keen to explore this again. You can see in my first cutout sequence I did begin to connect each poster to the next, as Tom Purvis had in his 6 LNER posters but I found this limited the scope for each poster composition in this instance.

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I began by gathering lots of imagery by making drawings and taking photographs and considered four different approaches to parks in London, one for each of the posters, from traditional activities such as rowing, to pitch & putt and the formal model boating lake. I wanted to create nostalgic content combined with a contemporary aesthetic. I remembered a hot day rowing on the Serpentine with a friend, I thought of many visits to Brockwell Park and all the different aspects of the ‘rooms’ it has within it. Greenwich was also an obvious one, Clapham Common and Hampstead Heath too. The posters represent lots of different aspects of parks, not four specific ones, and only one suggests a particular skyline looking across at the city.

Once the initial ideas were set I began to cut out the posters as general compositions, as well as single details / motifs to add. I combine both traditional drawing skills and digital manipulation in my practice, and this is how I worked here, scanning in paper drawings (cutouts) and subsequently working in Adobe Illustrator for final compositions / print artwork. I was able to make changes as required, including colour and motif placement options.

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As a designer I’ve always loved working across different surfaces and products, working with the industry experts in order to learn the best approaches and pitfalls of each context. Posters are large, but someone may look at it for less than a second… it needs to grab attention without being noisy. Large areas of pale colour might encourage graffiti… edges are as important as the centre, and so on. For people who have known my work for many years the look of the posters might not surprise, but my more recent work has been much more graphic, and understated so maybe some of you may not see these as so clearly of my handwriting. Let me know what you think!

Once I was told the posters were going up I had to go and find one. Luckily I was in London for the Design Festival so with wide-open eyes I took to the system and eventually found my first one at Embankment. I’m not sure I can put in to words what that felt like – I wanted to point and shout they were mine! The ticket barrier chap kindly took a picture of me alongside ‘playing a round’. Later that day I came across two more at Euston, and friends have let me know their sightings too!

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Design projects can take a long time to get to fruition, it is not unusual for years to pass. This can be frustrating when you want to shout out and tell everyone what you’ve been doing in the studio each week. I am always mindful of what I can share on social media, respecting my clients who might want to have control over a specific product launch. Now the posters are up I’m delighted and proud to shout about it… let me know if you see one on your travels!

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You can also buy them from the London Transport Museum shop.

Modernist patterns in the making

Over the last few months, actually for most of this year, I’ve been working on a commission with the Barbican Centre London to create bespoke patterns for products in their newly developed retail space, ready to launch in the Autumn. It’s been a fabulous project as I’ve developed the designs with plenty of dialogue with Head of Retail, Adam Thow, to-ing & fro-ing by email. The brief has altered only slightly since the beginning and I feel really proud of what we’ve produced. There’s a more detailed interview about the project over on their blog.

The idea was to explore the Barbican Centre, famous for its architecture, but to also include its activities as a cultural centre of music and performance. I explored lots of ideas and pattern compositions but settled on the idea of a sheet of music, and ended bottom right with the bold double bar lines. Within the patterns I referred to musical notation, and made links between the architectural features and those of instruments, including a violin and oboe, to create a sense of narrative, playing with strong negative and positive shapes. Each of the motifs were hand cut in paper, scanned in, and combined using Adobe Photoshop.

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Last week we shared the first images of the design work so I thought I’d share here too. The images here show my developmental design work above, and the final limited edition screen print and pattern for products. Visit @barbicancentre on instagram for more final product shots.

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