I consider everyday design to be important in shaping our lives for the better or worse, and that includes cutlery design. For regular followers of this blog you will know I like cutlery. My special relation with cutlery started as a child, I collect forks, particularly disposable ones and now as an educator I use cutlery to teach design thinking despite my subject being textile design. I’ve also designed several pattern designs using motifs of cutlery including a collaboration with David Mellor Design.
The first time I made a formal design using cutlery I won a prize! I entered Formica’s Design-a-laminate competition in 2005 and won the Retro category for producing “a skillful houndstooth pattern using knives and forks, a reference to Formica’s conventional use if Fifties’ diners and kitchens”, (Blueprint magazine, April 2005). (top left pattern – made by a rubber stamp – see my instagram feed)
Many years later, in 2012, I launched a new variation of this pattern on gift and home-ware products including a tea towel, and moved the dogtooth check pattern on by incorporating a visual narrative into the design. At the bottom of the graphic I had garden tools such as spades and a rake, then in the middle I incorporated kitchen utensils such as whisks, wooden spoons and fish slice, before topping the design with cutlery – therefore illustrating the journey of plot to plate, (garden, kitchen, dining) using the tools that we use. This has been really well received and I sell through my website and have shown the design at several trade shows and exhibitions. Subsequently I updated the colours to Brassica green and Brassica purple in 2014.
Continuing my design journey of cutlery I approached Corin Mellor to suggest we collaborate on a design to celebrate his Chelsea cutlery in 2013, inspired by the production method of making cutlery and the beautiful shapes of the salad servers. Following the success of this I was asked to create a second design in 2015 inspired by his father’s winning cutlery design ‘Pride’. Both designs of tea towels sell incredibly well both online and their three shops and I’m delighted with the responses I receive – from as far away as Japan!
So why do I remind you of when I designed these patterns…?
With my pattern designs of cutlery out in the public domain since 2005 I received a message from someone I know telling me they had seen my cutlery design on a surface I hadn’t applied it to…., was it new?… alarm bells! I haven’t designed this product! The feeling of being cheated, of being violated, ripped through me leaving anger and frustration at the lack of other people’s respect to a fellow designer – that’s putting it mildly. Don’t get me wrong, I’m grateful for being told, it just took my day in a different direction from my plans. My afternoon was spent searching online to find examples of this product, and there it was… I am offended!
I could take to social media and rant, name and shame and get it off my chest – that’s one way but I’m in a difficult position if I can’t prove someone has copied my work. If I’m not careful I can find myself being accused of slander – hence I’m not telling you the product the design is applied to, but you can see my designs here which gives a clue. You can do your own searches and draw your own conclusions, but please understand why I’m not making wild and angry claims. In the world of design law this is something of a challenge to prove, and having already gone through this with a dear design friend, know it’s a nightmare that is part and parcel of our design careers. The thing is we need to promote our work and get it seen by people. I can’t have a design career while hiding everything.
The internet enables us to share our design stories but also leaves a trail – and at this time I’m grateful my designs are well documented. I pride myself on originality, and for creating high quality designs. The pattern that I believe is too close to mine for comfort lacks any sort of rigour, consideration and refinement compared to mine. If I was going to copy I’d at least make mine better than the original! Why record a cover-version that doesn’t compete with the quality of the first song?
It is always a worry that someone looks at your work and thinks they can ‘take inspiration’ from it. I’m not saying I should be the only textile designer using cutlery as motifs – no way! Both as a designer and academic I take the issue of imitation very seriously, stressing the importance of originality to my undergraduate students to a point they clearly know my thoughts on intellectual property. If anything, I drive a very wide path clear of anything that can be seen as similar, knowing how damaging it can be to a designer of being accused of copying… there are enough case studies out there! My reputation matters to me.
How can imitation be flattery, as we are told in primary school, if it makes me feel so angry and violated? I’m having to think about what to do next, and also I am rather in need of some time away from a very busy last few months… but I shall seek advice and work out what to do next.
Season’s greetings, and thanks for reading… I’ll let you know next time I design a cutlery pattern! If in doubt, ask…