Gardening with Mr Bawden

So this is the week my book ‘Gardening with Mr Bawden’ is being published by Design for Today. It’s been many months in the making, so I’m very excited to be able to share the details and for other people to hold the book in their hands.

What began as a project brief for a book with interesting folds that celebrates Edward Bawden’s love of gardening has become a project I am very proud of and have thoroughly enjoyed for lots of different reasons, pushing me creatively along the way. I love a design challenge and returning to the subject of gardens has been a pleasure, having launched my garden-inspired Plot to Plate collection back in 2012 and being a keen allotmenteer. I’ve moved away from my usual diagrammatic visual interpretation of gardens, towards a more illustrative manner, following on from my Parks and Gardens commission for posters for London Underground last year. It has also been a joy going back to paper engineering and book art – having made many editions of artists books over the years following an MA in the subject from Camberwell in 1998.

The images below show some design stages of this project with Design for Today. There is an early paper maquette as I worked out the structural narrative in relation to the imagery. Several of these were posted between us to allow for discussion and deliberation. At one point there was a cut-out pond but I was unhappy with how it worked on the back of the page so I left that behind. I cut lots of lino, with each page requiring at least two blocks – one for each colour. Although I had an idea of the key focus and composition for each spread it wasn’t until I was cutting the lino did I tie precise detail down. Only a couple of times I decided to completely abandon a page spread and rework it – and I’m so glad I did! Each block was hand-printed and hung to dry in the studio before being scanned to make a digital file that could be prepared for the lithographic printing process of the final edition at Calverts.

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Once the final sheets were litho printed and die-cut / creased we have had to fold them one by one, sign the special edition and pack them up. We even decided to hand-cut out a window pane of the greenhouse in the edition of 100. We are delighted that the Special Edition sold out fast, well before the publishing date – thanks all! Those lucky people will receive the book along with a little booklet of the project and greetings cards, any day now!

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This collaboration with Joe has been a really positive experience as we are both passionate about doing a great job. He was always happy for me to tweak something one last time as we signed off proofs, and understood the reasons why I turned sentences inside out in the booklet, to say exactly what I wanted to. Joe and I have discussed page size, paper weight and the folded structure on several occasions as well as how you take inspiration without copying, and the issue of creating something in relation to, but not derivative of.

I am sure people who know my work will recognise my style in there, despite it being a little bit more illustrative. Pattern making relates to both Bawden, and myself, so it made sense to include a nod to wallpaper designs too, inside the greenhouse, as pots of plants become floral wallpaper. I wanted to use lino because both Bawden and I have used the printmaking process. I also wanted to create a light-hearted feel to the imagery, that is so often in Bawden’s commercial illustrations. As I wrote before in a previous post, we researched lots of snippets of information to guide the imagery and are grateful for there to be so much writing and research available at the moment, but it was never intending to be a guide to the garden at Brick House, more to express the pleasure Bawden would have got from his garden, as so many of us do. I also wanted to take the reader on a journey through a garden, rather than show you all in one go, so I hope the reader can navigate their way around!

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This book is the outcome of a great collaboration. (Thanks Joe!) So as the book is published today we celebrate this journey of designing and making, and can announce it will be stocked by some great places, including the Dulwich Picture Gallery, where a brand new Bawden show opens this week. Check out the social media accounts of Design for Today for updates. Final thanks ought to go to Mr Bawden himself, who has inspired so many of us, and who gave Joe and I cause to make this book.

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special edition news!

If you follow me or Design for Today on social media you will have seen updates of the book we have collaborated on celebrating artist / designer Edward Bawden’s love of gardening. The book is titled ‘Gardening with Mr Bawden’. It’s been the perfect project for me as I also love gardening, have a background in making artists books and also love lino-printing.

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I’ve designed the book taking inspiration from some of the research I’ve found about Bawden, such as his preference for structural plants, his competitive growing of sunflowers, and the ongoing problems with snails. I’ve also made reference to some of the artwork made by Bawden and his dear friend Eric Ravilious, including the view under the tree with the table and tea things, as well as the bench Bawden designed.

All the motifs are my own but I’ve made reference to the sort of patterns Bawden was designing while living at Brick House, Great Bardfield in Essex. I’ve blended the idea of plants growing in the greenhouse, becoming wallpapers in the house. There is a pull-out greenhouse!

There are limited edition sets available to pre-order now which includes a signed book with four greetings cards and a collectors book explaining the project. Click here to order.

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poster proud

Every designer is likely to have a goal or two, a particular ambition to aim for. Last week I reached one of mine… I have designed posters for London Underground. They are up on the system as I write. I’ve been bursting to share the prospect that this may happen for several years, and now it’s real!

The underground poster archive at London Transport Museum is full of great examples of graphic design, with work by my heroes such as Edward McKnight Kauffer and Abram Games. These designers have inspired me in my quest to explore visual communication through print and pattern for as long as I can remember and now my design work is on the network hopefully catching the eyes of commuters in London, as theirs did.

I was pleased to be given the brief of ‘Parks and Gardens’ and was keen to move the visual qualities on from my Plot to Plate collection of kitchen gardens and parterres, although you may recognise in poster 3, ‘Community Gardens’ some of my motifs from that time. I have continued to play with elevations and perspective, while giving a polite nod to one of the other poster giants, Tom Purvis, whose poster I’ve had on a wall in our home for more than a decade, enjoying it every day. His series for LNER, ‘East Coast Joys’ appears to be made from cut out paper, the picture is made from flat colour in bold shapes. Having used this method for my commission for the Barbican last year I was keen to explore this again. You can see in my first cutout sequence I did begin to connect each poster to the next, as Tom Purvis had in his 6 LNER posters but I found this limited the scope for each poster composition in this instance.

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I began by gathering lots of imagery by making drawings and taking photographs and considered four different approaches to parks in London, one for each of the posters, from traditional activities such as rowing, to pitch & putt and the formal model boating lake. I wanted to create nostalgic content combined with a contemporary aesthetic. I remembered a hot day rowing on the Serpentine with a friend, I thought of many visits to Brockwell Park and all the different aspects of the ‘rooms’ it has within it. Greenwich was also an obvious one, Clapham Common and Hampstead Heath too. The posters represent lots of different aspects of parks, not four specific ones, and only one suggests a particular skyline looking across at the city.

Once the initial ideas were set I began to cut out the posters as general compositions, as well as single details / motifs to add. I combine both traditional drawing skills and digital manipulation in my practice, and this is how I worked here, scanning in paper drawings (cutouts) and subsequently working in Adobe Illustrator for final compositions / print artwork. I was able to make changes as required, including colour and motif placement options.

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As a designer I’ve always loved working across different surfaces and products, working with the industry experts in order to learn the best approaches and pitfalls of each context. Posters are large, but someone may look at it for less than a second… it needs to grab attention without being noisy. Large areas of pale colour might encourage graffiti… edges are as important as the centre, and so on. For people who have known my work for many years the look of the posters might not surprise, but my more recent work has been much more graphic, and understated so maybe some of you may not see these as so clearly of my handwriting. Let me know what you think!

Once I was told the posters were going up I had to go and find one. Luckily I was in London for the Design Festival so with wide-open eyes I took to the system and eventually found my first one at Embankment. I’m not sure I can put in to words what that felt like – I wanted to point and shout they were mine! The ticket barrier chap kindly took a picture of me alongside ‘playing a round’. Later that day I came across two more at Euston, and friends have let me know their sightings too!

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Design projects can take a long time to get to fruition, it is not unusual for years to pass. This can be frustrating when you want to shout out and tell everyone what you’ve been doing in the studio each week. I am always mindful of what I can share on social media, respecting my clients who might want to have control over a specific product launch. Now the posters are up I’m delighted and proud to shout about it… let me know if you see one on your travels!

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You can also buy them from the London Transport Museum shop.

Summer gold

As the weather turns I always feel a sense of sadness for the summer that is over. The start of term arrives and soon it is coat weather, and lights on to read in the evening.

I have taken many photos over the summer, some for projects that are taking shape and some for my archive, waiting for their turn. These two photographs go rather well together to remind me of the warmth of summer and the beauty that is East Anglia.

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Top image is from inside the light house at Southwold, Suffolk, and the second one is a view across the marshes at Stiffkey in Norfolk. Each a special place in my heart.

comings and goings

As it is the season for comings and goings I made this image of photographs recording swallows learning to feed and fend for themselves, with some demonstrations from their parents, taken this week in the Lake District. We stood for over five minutes watching them as they swooped over our heads, paying us no attention. It was fabulous to watch, but it did remind me that Autumn is around the corner and soon these birds will be flying south…

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