bespoke pattern for Birmingham BHX

Designing bespoke pattern for clients is something that I have made a key professional design interest. Communicating a sense of place, historic reference or activity as pattern is what I really enjoy and over the years I’ve been on many site-visits to interesting places to learn about what the client would like or definitely not like. This visit was no different. I love the anticipation of finding out more, a new project to get to grips with, and all my design experience to apply to the challenge …

Some of my previous design work was used as a reference for context images by the original architects, proposing my patterns and stating my details – note – never send artwork without your contact details attached! Phone calls were made, samples were sent, bids were accepted and then a call-up. Please come to the airport for a meeting. There’s a tight deadline, a budget, and something the client knows they want. In a nutshell the brief: Celebrate Birmingham’s buildings in a one colour, repeating pattern that works close up in detail and from a distance as a visual rhythm. Buildings need to be identifiable.

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With any project I carry out research, ask the client lots of questions and evolve a design approach subject to the answers to my questions. Production methods, fabricators, material choices, colours, budgets, time-scales and of course client ambition for the project shape the design language and development of the project. I set off to take photographs of central Birmingham and climbed tall landmarks to get good views. I took photographs, made sketches as well as notes. I had some buildings in my mind I knew needed to be included but I also wanted to use others , less iconic ones, as visual rhythms to play with negative and positive shapes across the composition.

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Back in the studio I chose paper cut-outs as a clear graphic way to create the buildings, as I have done for several commissions including for the Barbican and TfL posters. Once the individual buildings were cut out I scanned in the artwork and spent many hours moving everything around in Adobe Illustrator. I was testing rhythms in and out of repeat and shifting scale, proportions and pairings. This can send me back to re-cut something or add new details. To some people those hours of making subtle tweaks and changes wouldn’t even be noticed but to me it’s so important that every inch of the design works the best it can and it can be time-consuming – but it will be worth it. I can’t stress this enough to students embarking on their Final Major Projects at the moment! When you know what scale the final artwork will be produced at you need to check the correct level of detail as working at a computer screen can be very misleading for artwork several metres long!

A concept sheet and initial design piece was sent to the client for approval and at this point I had to label the buildings I’d included. Once approved I was able to continue building the full repeat, adding further buildings, and make test prints with the help of the team at the Window Film Company – who I already have award-winning work with! They really know their stuff and several phone calls later to check small details regarding file specifications and production issues resulted in the excitement of samples to sign off, both by me and the client. A couple more proofs for colour matching and scale of design was checked and then we were good to go. Quality is everything when it as your name on it, and making sure that everything about the design is right BEFORE it gets installed is rather important. Sleepless nights before installation of projects has been known!

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This project originally came my way almost a year ago with some scoping phone calls and emails, and now I’m able to share photographs with you. I’ve had people let me know they’ve seen work that looks like mine at the airport – hoping I hadn’t been copied – but no, this time it is mine! When Birmingham Airport tweeted the pictures last week I was delighted that I can now share images of this project from 2018 – when I was Birmingham-based as it states, and now it feels rather a fine farewell to the place I called home since 2005.

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(onsite pictures – official photographs from Birmingham Airport)

Yes it is by the toilets, yes I have already worked on two commissions for public toilets (Colchester / Dedham many moons ago), and I can’t promise this will be my last!

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learning to look

I’m fascinated with how artists and designers stylise what they see. It’s a creative journey that drives me in my work too. Look at this image below of a wood engraving ‘Butterflies’ by Enid Marx, 1939. The same sort of leaves have been executed in several different ways to provide visual interest, tonal variation and depth, communicating different information about the leaves.

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This is also a great example of how to use negative and positive shapes in printmaking / monochrome imagery, again to create visual interest and movement around the elements in the composition. I took this photograph from the fabulous Enid Marx -The Pleasures of Pattern book by Alan Powers published by Lund Humphries – I recommend it!

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Also, I’d recommend a trip to Compton Verney to see her design work alongside her Folk Art collection.

talking to myself through teaching

I’ve spent many hours over the last couple of years reflecting on my teaching career that stands at about 18 years, give or take a bit. In order to apply for Senior Fellow of the Higher Education Academy I had to write thousands of words that explain and reflect on the impact I have made on not only the students I have taught but the colleagues and peers across the industry I relate to in my professional practice. It has been a big ask to fit my diverse experiences in to the word count along with the cross referencing required, but I’m delighted to say my hard work over the ‘holidays’ and the work of my colleagues in writing supporting references has meant I achieved Senior Fellow and I’m rather relieved / proud. (I was however disappointed to discover that rather than receiving a fine water-marked, embossed and foil blocked certificate I had to download it! … I digress.)

I’ve written many times about how important it is for me to combine my design practice with my academic career and although it doesn’t make my life easier, it certainly makes it more fulfilling. They really are mutually supportive. The reason I am so driven to support the students in reaching their goals is because I know how rewarding a career in design can be. From having the confidence to draw in a different way, to picking up the phone to a new client, to realising your dream of seeing designs commercially available…, to be paid to do what you love doing… why would I not want to help others to do those things?

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It’s also important to hear myself saying these things to students. It’s as if I am telling myself as well as the students! Yes I must chase that lead, make sure I’m paid a fair rate or keep my website up to date! Each creative has different ideas about how and where to move forward with their ambitions and the art of teaching is to work out how to nurture, support, push and challenge positively. Being creative is not easy. You put your sensitivities on the line to be judged, sometimes by those with less creativity than yourself, but who holds the budget. There are certainly pages in my sketchbook I wouldn’t choose to share at a group tutorial, but the process of knowing you are not alone in learning the creative process is so valuable. It’s also the case that it’s often easier to critique someone else other than yourself! Would you listen? Maybe one mis-perception is that once you graduate you stop learning – I plan to keep learning forever! Each project I work on is an excuse to learn more, not only about myself as a creative, but new practical or technical skills to take on board for me, as well as sharing with colleagues and students.

I’m very aware the reality behind social media may be far different than the stories being told online. I make sure students are made to think about that, – use the benefits of social media while considering the stories they read and the stories they create. While I like the way we can find out so much more about what’s going on, and who we need to know (can you imagine only having the yellow pages?!) there are complications with so many aspects of our practice being shared. Copying, audience expectation, peer competition versus mutual support, networking and peer validation are ups and downs of today’s design world. I approach my teaching very much like my designing. Honesty, integrity, and fulfillment…. support, encouragement and creative ambition! Even writing this is like giving myself a tutorial! What’s my homework?

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telling stories

Each project I create is part of a longer narrative of my practice and as I look back over the years it is easy for me to see common aspects and joined up thinking spanning those projects. As I teach this year’s final year students on the BA programme I lead I am reminded of my own journey starting out in design, and the questioning I did to work out what sort of work I wanted to be represented by in my step beyond graduation. The challenge of the Final Major Project!

I understand the battle and pressure to work out your own style, the look or handwriting to be yourself, but funnily enough I don’t think that is the thing that holds my practice together anymore – you may disagree, and I’d be interested to know! What has become the common thread holding so many of my projects together has been the story, the narrative within each project. I could never have imagined this all those years ago, even though I was making books! I’ve made many artists books that contain single narratives, but I’ve also worked on large-scale projects that involve public toilet doors that act as pages of the book with a story across them. This is also true for the Queen Elizabeth Hospital in Birmingham where my designs are laid out in gravel across three huge roof-scapes. I’ve also been challenging how to place pattern within single designs, such as in my Plot to Plate tea towel design, telling the tale of growing, cooking and eating food. I’ve made series of prints, and a set of posters, all held together by a narrative. The more I look the more examples I can see.

If only the graduate me back then could have told me that the key aspects of my practice would work themselves out I would have worried less, but then again, it is the search for these answers that take you on the creative journey in the first place. Some people like to know what they are going to design, design it, then be pleased it looks as they planned. As for me, I like learning as I go, push myself that little bit more, find a bit of creative strength to step out of my comfort zone, and then be pleased I got somewhere I didn’t know existed. The creative process is a difficult thing to explain, but it’s all the more interesting for being that way.

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Top left: artists book in collaboration with Wes White for Sherborne House, Dorset, 2004

Bottom left: visualisation for the roof-scape at Queen Elizabeth University Hospital, Birmingham, 2009

Right: Plot to Plate tea towels, 2014

projects in the pipeline

As a freelancer there are different tasks to do at different times. Some weeks my jobs are all about liaising with manufacturers, and others while launching and promoting projects I am far more outward-facing in my to-do list, picking up the phone, or running a trade-show stand and being sociable. Other times I just get stuck in to the work and have to keep quiet about what is happening. Now is one of those times.

I’m back in the studio working on a brilliant project that is right up my street. In some ways I’m on very familiar territory and in other aspects it’s a fabulous new challenge. This makes it very exciting in my world, but in the current climate of social media requiring stories to be told it’s rather difficult to remain quiet as it looks like I’m doing nothing, when I know I’m very busy! I’ve shown no design development work online apart from the odd glimpse of a piece of lino to be cut and I’m afraid that is how it will stay for the moment. Please be assured I’ll share as soon as I can, in the meantime I’m just popping my head up from the desk to say “Happy New Year!”

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Modernist patterns in the making

Over the last few months, actually for most of this year, I’ve been working on a commission with the Barbican Centre London to create bespoke patterns for products in their newly developed retail space, ready to launch in the Autumn. It’s been a fabulous project as I’ve developed the designs with plenty of dialogue with Head of Retail, Adam Thow, to-ing & fro-ing by email. The brief has altered only slightly since the beginning and I feel really proud of what we’ve produced. There’s a more detailed interview about the project over on their blog.

The idea was to explore the Barbican Centre, famous for its architecture, but to also include its activities as a cultural centre of music and performance. I explored lots of ideas and pattern compositions but settled on the idea of a sheet of music, and ended bottom right with the bold double bar lines. Within the patterns I referred to musical notation, and made links between the architectural features and those of instruments, including a violin and oboe, to create a sense of narrative, playing with strong negative and positive shapes. Each of the motifs were hand cut in paper, scanned in, and combined using Adobe Photoshop.

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Last week we shared the first images of the design work so I thought I’d share here too. The images here show my developmental design work above, and the final limited edition screen print and pattern for products. Visit @barbicancentre on instagram for more final product shots.

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seeing things

I’ve been giving a lot of thought to the idea of looking and seeing, and particularly how we evidence what we have seen. I have boxes of photographic prints of things I’ve seen: cracks in pavements, postboxes around the country, vapour trails in the sky, flowers I’ve grown and plants I wish I’d grown – and much more. When the world turned digital I stopped filling real boxes and filled virtual boxes, and some I look back at, but rarely do I touch the surface of the sights I have collected.

The engagement in social media, and the sharing of pictures begs me to think again about why we take pictures, and why we share them. As I spend most of my time in some sort of real or virtual context of people in the creative industries my Twitter and Instagram feeds are heavily laden with considerately photographed shadows of railings, colour combinations of socks on patterned tiles, recently obtained vintage finds, and dare I say it, beautiful breakfasts! Not only are we collecting imagery, we are proving that we are seeing and experiencing interesting / beautiful / different things and places, judged by us and hopefully ‘liked’ by others. Yes it’s marketing; a branding tool to evidence our aesthetic judgements.

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Some questions then, are we seeing more? Do we notice more, and appreciate more?

It does seem as if there have always been people who see faces in clouds, and beauty in peeling paint, but I wonder if social media is driving us to become a load of aesthetes. In my world it may seem that way.

As a pattern maker I’m always on the lookout for eye-candy, and usually of the ‘just happened to be there’ kind of pattern, rather than a designed pattern – having said that, I’m equally likely to be stopped in my tracks by a well-designed wallpaper. There have been many books over the years, and more recently blogs that feature the beauty in the overlooked, or the ugly, or the mundane. The desire to collate / curate these sights are no more in evidence than in the world of Patternity a design-savyy duo with a manifesto about pattern! Their stunning website and book and interesting collaborations are clearly tapping in to this moment of ‘seeing’. Check them out if you are so far unaware.

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Pattern really is everywhere, formally and informally and that’s the pleasure. I remember the day I was taught the mysteries of repeat pattern making, and that evening in a pub in Great Yarmouth, Norfolk, I took great pride in identifying the repeat ’tiles’ in the carpet, wallpaper and curtains of the glorious / hideous 1990s pub decor.

I had the pleasure to spend time with the fabulous Sarah Campbell last month, and much of our conversation, as we were at New Designers, was about pattern making; why we do it, how we do it, and getting people to pay for us to do it. During the conversation Sarah spotted a lady beside us in a polka dot blouse, and we noted that pattern-makers never really switch off from pattern spotting (pun intended!), pattern making, and pattern appreciating. When we departed we both commented that we look forward to reading each others next blog post – well here you are, this one is for you Sarah – it was a pleasure to see pattern with you!