I’ve always enjoyed working with colour; choosing combinations, mixing inks and matching colour. I am interested in how we relate colour to brands, how colour suggests quality, market levels, football teams, trends, and this week in particular political parties. Sometimes people say they do not really like colour – but what they often really mean is that they don’t like strong and vibrant colours, but in my mind bright colours are no more important than the whites on white; equally powerful if used well, just not so extrovert.
I like seeing the way an inky grey sky makes fields of corn glow golden, and how the crepuscular blue sings out before the night sky takes over. Relationships that colours have can bring connotations, evoke distant memories and create moods. I remember a bag of hand-me-down clothes was excitedly torn open by my twin sister and I, hoping for fabulous new items to wear – in the eighties, when what was actually presented was everything brown and purple – from the previous decade. So disappointing!
Getting the right colour isn’t about a broad brush of red, it’s about seeing the nuances. You’ve only got to see a sale-rail to see the buyer got the shade of mustard a bit too green, or the pink too candy, and not blush. Any colour can vary hugely, our personal perception of colour not only is affected by the technicalities of sight, but also our own relationships with colour, built on past experiences. It took me a while to wear navy, having had to endure it for school for several years.
A friend described my ‘black’ screen prints for the Barbican, and I had to explain it was actually dark grey – it makes a considerable difference to the final result, but if both examples are not shown side by side most people would be none the wiser that the designer made a conscious decision to make a grey look not quite a black.
So here’s some yellow, photographed in Norfolk a few weeks ago. Enjoy, what ever it means to you!