postcard project, 20 years on

Twenty years ago, in January 2001 two friends established a creative challenge as a way of sharing their days, while living in different British cities, through daily production of artwork. The idea of mail art had already been of interest to them both, and this project formalised the process of sending pieces of artwork through the postal system. It was highly likely that the outcomes would also find themselves featuring in an artists’ book in some shape or form, as so many of our individual creative ideas did at that time.

Rules: Every day in the month of February 2001 we (Kate Farley and Imi Maufe) would make a postcard inspired by the sky that particular day. In fact two identical postcards were made each day by each friend – in case one got lost in the post. The size of each card was agreed to be 11cm square, and it would need to be in the postal system that day.

postcards in Sky Blue Pink, from February 2001, by Kate Farley

February 2001. SKY BLUE PINK

Each day, between Bristol and London, and sometimes Norwich, these postcards crossed the country representing the experiences of lives being lived under the skies of winter. Postcards were made using a combination of image and text, suggesting downpours or sunshine, colours and times of the day. The artwork includes a mix of drawing, paint, printing, photography including a pinhole camera photograph, and collage. Each participant’s creative journey and personal style shines through.

Alongside references to the sky and weather there are details of exhibitions, bicycle rides, parties, shopping, college and work. At one point cards were delivered by hand as they shared a weekend in Bristol. Only one postcard was lost in the system – a post-it note breaks the news.

postcards in Sky Blue Pink, from February 2001, by Imi Maufe

MARCH: TO AND FRO

Having enjoyed the task of finding a few creative minutes, however busy we were each day, to keep the project on track it was decided to try another month on a different theme. To & fro represents the journeys of the month of March 2001, keeping to the same rules apart from the theme, and the interpretation of what a journey could be was up to the individual. Postcards recalling more cycling, mapping around buildings, postcodes passed through, my birthday, journeys by bus, emotional journeys, creative processes and even a Spanish holiday gets a mention. The artwork is varied throughout the month, and between the two participants as with the previous month.

postcards in To and Fro, from March 2001, by Kate Farley

I was working part time as Print and Photomedia Technician at Central Saint Martins in London, alongside design and making artists books, hence the access to the darkroom to make the photogram. I taught pin-hole photography and the view from the 4th floor window at Back Hill across Clerkenwell features. I had bought my Turkish Green Brompton (folding bike) and it gets a mention a few times. Imi was studying in Bristol, and continues her interest in journeys in her practice today.

postcards in To and Fro, from March 2001, by Imi Maufe

In April there was an exciting day when the postcards were gathered and shared. The next stage of the project was to design and construct the book showcasing the original collection of postcards between two friends in order for us to create editions. The book structure needed to show each of the postcards sent on the same day, and reveal the front and back of each. As there were two of each postcard the pages of the book could be designed by sticking each pair of cards on a single page and fold the sheet to indicate the back and front of each card – and also allowing the book to be made and editioned by printing single-sided. My grandma used to say the term Sky Blue Pink and so the phrase became our book title for the weather, and To and Fro was an obvious choice for March.

There was a stressful afternoon of hunting around Bristol-based printers to carry out the colour copying and bind the book. One chap managed to shuffle the pages out of order almost by simply looking at them – we couldn’t entrust the postcards to him – but eventually we found someone who understand the peculiarities of the project and how the two editions needed to be constructed. Wire-binding held the two sets of postcards in individual books, united by the wide and folded cover, nestling the books in to one. They were in editions of 10, published under the IKUS press, formed for this purpose.

both editions: Sky Blue Pink & To and Fro, published 2001

We exhibited these books at artists book fairs, launching them at the International Contemporary Artists Book Fair in Yorkshire and received a really positive response. We sold the majority of the first edition of the books in the first year, including to significant collections such as the British Library, and produced a second limited edition soon after.

This was a time before social media, and today, thinking back over the design process of the book, it’s worth remembering we didn’t have access to scanners and computers, so it really was a rather handmade effort, but I think the outcome is better for it and I can’t believe we are looking at these, twenty years on. Having made those postcards and revisited them again now, it has surprised me how much I remember from those specific days I lived, that I could easily have forgotten entirely if it was not for the act of making time to be creative.

I also take from this, the value of making time to be creative, and to be aware of the world around me. I was busy rushing about but always in my mind I had to notice something and work out how to create the two postcards to visually communicate that day. Maybe I should start this up again, although Covid lockdown makes my life considerably less interesting!

You can find out more about Imi’s practice here: http://www.imimaufe.com

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