print pattern show up and down… at Tent London

After months of planning, designing, making, printing, promoting and talking about the show… the time finally came… TENT LONDON! With very heavy bags, a display diagram, carefully planned tool kits, shelves, fabrics rolled, and so much more we set off to Brick Lane, London to put the show up. Our lives with small children are full of logistics, and this day tested us! Trains, tardy paint, luggage & childcare kept us busy and in relay between London and Birmingham so the show could take shape. By the end of the first day the majority of display items were on the right walls, fixed securely, and I headed home to the midlands.

The next day…. I set off again with ANOTHER heavy bag (these things don’t always get mentioned in trade show prep talks!) and completed the stand dressing, including the mood board for ‘construct’. It always takes longer than you think… I attached the vinyl, tidied up and left for a good nights sleep before the LONG first day of 10am – 11pm!

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The first day of a launch / show is always exiting and scary. Will people understand the new work, and will they like it? This particular morning was not helped by being stuck in a lift across town with my dear sister and only what sounded like a fax machine to talk to. Eventually after 20 minutes we were told the lift engineer couldn’t get the door open, “you are in a precarious position”!!! I’m not sure what customer care training he had received about talking to distressed people stuck in a lift. For anyone in this job, do not use the word ‘precarious’! We got out after nearly half an hour…

For the rest of the day I felt half an hour behind, but I launched my new collection with free limited edition screen prints which appeared to be gladly received by visitors. The collaboration with Formica Group was a really popular element to my new collection, and the mood board featuring my drawing tools as preliminary artwork inspired lots of really interesting conversations. Being a solo designer can be a very lonely, self-reflective existence so it’s great to get feedback from those you design the work for. Architects, interior designers, specifiers, stylists, press, retailers and many more visitors invested time to talk about all elements of my work, and for that I’m grateful. ‘Plot to Plate’ was launched in 2012 and has evolved over time to be a ready to buy interior and gift collection but ‘construct’ works differently. Only the cushions are available for immediate sale, and the rest is printed to order to allow for the distinctive element of the collection, the bespoke production. By working with Formica Group and Surface View my designs have been printed on a range of surfaces for the residential and contract markets.

When designing the stand I had to consider what I wanted to communicate and who I wanted to relate to. Over the years I’ve refined the ideas of what I want to do and the contexts in which I thrive creatively and this design show gave me the opportunity to put that understanding across. It was important to explain that I have lots of experience of creating bespoke pattern for clients and having just designed a new pattern for David Mellor celebrating the ‘Pride’ cutlery this was a great thing to show. It was really well received and orders have already been dispatched!

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It is very hard work minding a stand of your own, by yourself for several days. Every show I’ve done has been helped by the wonderful community of fellow stand holders nearby and this year at Tent London was no different. I met kind and sharing exhibitors I hope to stay in touch with, and I will certainly watch and support their practices on social media with interest. Thanks to you!

I’ve written this previously too, but as ever, I was visited by past students of mine from both my CSM teaching days as well as BCU Textile Design graduates, some visiting to inform their practices, others in their roles in industry. It makes me proud! I am also pretty good at spotting students and as long as they don’t just grab the postcards I support their efforts and questions as they are being proactive and engaging with the industry. London Design Festival offers something for any creative so it’s good to support the next generation.

Last year I made a dress using one of my new prints, and I did the same this year, much to the delight of the Tent London ladies! It was a great way to demonstrate the flexibility of my print designs, and a good way to make conversations; it became my uniform.

I also won a design competition for tote bags at the show to be printed with a ‘construct’ placement print, so some lucky people have a very limited edition screen printed bag!

The end of the show has mixed blessings. After a long few days and months of preparation it’s great to have achieved a strong show – many kind people commented on how good my stand looked, but it also means the adventure is over, and it’s sad taking the show down, packing it up and saying farewells. Even in a few days routines are created. We struggled back on the trains with what we measured later as being 59Kgs of exhibition and assorted support luggage between two of us, ready to follow up the contacts made…. and to sit down!

So what have I learned?

  • I learned that I really am making the work that I want to make, and did manage to communicate that with the right people.
  • I’m really proud of both collections, and am delighted at the reception that ‘construct’ received
  • and latch hook rug making! I learned how to make a rug and now know why they cost so much… but really enjoyed making it… with British wool!
  • I learned how important it is to take risks, to put work out there to be judged… to keep learning

Thanks to all those involved: family helpers, the Tent team, Formica Group, Surface View, fellow exhibitors and for everyone who came to visit.

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